The American Subculture
Originated from the US, ARNOLD PALMER was acquired in 2006 with a main license on apparels. Although the parent brand image is commonly associated with golf, ARNOLD PALMER Indonesia has their own way to expand both on designs and collections to be associated with other youth associated sports.
Alongside its famous umbrella logo that has been well known to most people, ARNOLD PALMER designs its collections for the modern, sporty, and energetic individuals. In each season, the collections have separate lines for both Modern Youth and Heritage.
The Modern Youth line is intended for young men with casual stylings in T-Shirts, Bermuda shorts, and Bomber jackets adopting bright and playful tones with slim fittings. As the Heritage line is designed for adults, mainly on Polo Shirt Category and regular fittings.